FUNDRAISING MARKETING MANAGER
LOCATION:?Initially working remotely, the role will be based in
First Floor, Greenhill?s Retail Park, Greenhill?s Road, Tallaght,
Dublin **Apply on the website**, D**Apply on the website**RH**Apply on
the website**?
HOURS: **Apply on the website** hours per week over 5 days??
SALARY:??**Apply on the website**k-**Apply on the website**k?DOE
EMPLOYMENT TYPE: Permanent
Pieta?s vision is a world where suicide, self-harm and stigma have
been replaced by hope, self-care and acceptance. In response Pieta has
developed an ambitious fundraising target of ?**Apply on the
website** Million annual fundraised income by **Apply on the
website**.
Reporting to the Directors of Fundraising & Marketing, the primary
objective of the Marketing Manager is to drive enhanced engagement
with Pieta?s work with both existing supporters and the wider
public. The role will manage our external all fundraising campaign
communications, safeguard our brand and drive compelling fundraising
content and messaging.
ROLE & RESPONSIBILITIES:
This role is of strategic importance in the delivery of the overall
fundraising and brand strategy. The manager will lead the team?s
work to specific campaign and annual targets working with third party
marketing and communications agencies and utilising key digital and
social platforms including our CRM system. This role will play a vital
role in a cross-functional fundraising, campaigns, marketing and
digital teams.
FUNDRAISING CAMPAIGN MANAGEMENT
* Plan, develop and deliver effective timely and measured fundraising
marketing campaigns both online and offline to key audiences.
* Manage 3rd party agencies to develop compelling supporter
acquisition and retention journeys, assets and reports across all
fundraising campaigns.
* Take full responsibility for delivering fundraising ABTL and BLTL
marketing assets in collaboration with the event sponsor for Darkness
into Light to strict deadlines.
* Work in partnership with campaign sponsors to deliver marketing
campaigns that support and strengthen sponsor relationships.
* Work with colleagues across Pieta to deliver compelling
fundraising content, storytelling and assets that puts Pieta?s
clients and supporters and the impact of our work at the heart of what
we say and do. Understand how to optimize content for multiple
channels and formats
- PR, video, audio, radio, social, email, website
* Manage third party agencies and work with corporate partners to
optimise our use of resources and deliver best in class messaging and
content
* Work across teams within Pieta to champion and continuously
develop the Pieta brand through fundraising campaigns.
* Use insights and research to deepen understanding of Pieta?s
audiences and how best to connect with them
CRM, DATA & REPORTING
* Lead and implement best practice data segmentation within
Salesforce NFP and Pardot.
* Lead the fundraising team to ensure full compliance with GDPR
regulation in fundraising marketing campaigns and data handling of
responses to marketing campaigns
* Develop and deliver a series of reports and dashboards to provide
timely and strategic management information against campaign KPI?s
* Foster a culture of results driven, data-led decision-making in
the Fundraising and Marketing team
CROSS FUNCTIONAL WORKING
* Work across the Pieta Fundraising and Marketing team and wider
organisation to deliver impactful ABTL and BTL fundraising marketing
campaigns
* Work within a diverse team with a range of skills sets and
objectives to deliver campaigns against stretch financial fundraising
targets
* Balance workloads and ensure effective planning and prioritization
of campaigns, content requirements and reporting requests
* Work with clinical managers to develop key fundraising messages,
brand, marketing collateral, campaigns and advertising that meets the
passion and commitment of Pieta?s supporters and demonstrates the
impact of our work.
* Work across the organisation as fundraising brand champion,
ensuring key messages and brand consistency and impact through teams.
Manage a successful sign off and stewardship process with learnings
fed into continuous brand development
WEBSITE CONTENT MANAGEMENT AND DEVELOPMENT
* Work with directors to ensure all fundraising campaign website
content is relevant, engaging and on brand.
* Oversee continuous improvement of the website experience for
fundraising campaign target audiences
* Oversee the delivery of monthly reporting, analysis and insights
of all online fundraising marketing activities and for ad hoc campaign
reports for teams across the organization
SYSTEMS, BUDGETS AND REPORTING
* Establish and manage data quality within CRM through the supporter
care and wider fundraising team
* Delivery of monthly KPI reports across fundraising marketing
campaigns, website, SEO, digital fundraising and social media channels
escalating opportunities and risks where appropriate
* Delivery of a suite of digital fundraising campaign reporting
tools and dashboards, leading the fundraising team to become data and
insight driven
* Manage fundraising marketing expenditure and marketing campaign
budgets on an on-going basis ensuring all activity is implemented
within Pieta?s financial policies and budget
* Ensure actionable strategic reporting on fundraising marketing
campaigns and projects
* Ensuring full advertising and marketing legal and GDPR compliance
for all fundraising campaigns
EDUCATION, SKILLS & EXPERIENCE REQUIRED:
* Third level degree in strategic marketing or communications is
required
* Minimum 5 years? communications/marketing experience, with
significant experience in leading social media and digital initiatives
* A strong track record in cross functional working, working within
a high performance team, and leadership within a team setting.
* Highly developed project management skills and the ability to lead
and prioritise multiple projects and cross-functional teams.
* Proven ability to translate organizational messages and objectives
into compelling content
* Proven track record in developing and executing highly effective
creative and digital campaigns
* Proven experience of working with and understanding of CRM systems
and ensuring quality and actionable data
* Understanding of GDPR within a fundraising context
* Highly developed campaign analysis and reporting skills with the
ability to plan for and identify actionable insights which optimise
campaigns
* Experience of brand and internal communications management in a
large organization/corporate setting
* Delivery of excellence in execution and high performance campaigns
through third party suppliers
* Advanced expertise in leveraging social media channels ?
Facebook, Twitter, LinkedIn
* Knowledge of website analytics, SEO/SEM and Google advertising
with demonstrated success in increasing website traffic, lead
generation and conversion rates
NOTE: As?Pieta?is a national organisation, this role may require
travel for work and a willingness to work?weekends, evenings and
unsociable hours will be required?at times.
APPLICATIONS FOR THE ABOVE SHOULD BE MADE VIA EMAIL ATTACHING A COVER
LETTER (OUTLINING YOUR PARTICULAR SUITABILITY TO THE ROLE) AND UPDATED
CURRICULUM VITAE TO?**APPLY ON THE WEBSITE**?BY?**APPLY ON THE
WEBSITE**TH SEPTEMBER **APPLY ON THE WEBSITE**.
_PIETA IS AN EQUAL OPPORTUNITIES EMPLOYER_
We need : English (Good)
Type: Permanent
Payment:
Category: Others
